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Tuesday, December 22, 2020

INSPIRATIONAL STORY By Wg Cdr Nasir Hanfee (Retd)


INSPIRATIONAL STORY

By Wg Cdr Nasir Hanfee (Rtd)

I can't resist sharing the story. 

This was way back in 1998. Our PSLV missile program was in full swing. But it was being done clandestinely to avoid detection by US spy satellites .The program director was Dr APJ Abdul Kalam, who we did not recognize at that time.

The cryogenic engines used were secretly shipped to Chennai port from where they were airlifted by our heavy lift helicopter..

If this helicopter was to fly straight from Chennai it would have taken only 2 hours to reach the launch-site.But to avoid detection by US satellites,a zig zag route was worked out involving long halts at unscheduled places.A 2 hour flight due to this would take us 8 hrs of flying and 8 hours halt, but ensure no detection - a small price to pay.


Due to heavy load, our passenger carrying capacity was significantly reduced.We were able to carry only 12 supporting staff from missile program,including 2 sweepers to sweep and mop the constantly leaking fuel and oil from cryogenic engine.All 12 names were approved from highest echelon of government of India and the director was allowed only to change 2 sweepers, if required.


On the day of our departure, a gentleman with long grey hair approached us ."I have missed my flight and I have no choice but to travel with you all because I am required at launch-site " we had to refuse him because the names were cleared from high up and we could  neither make any changes, nor carry any extra passenger.


Just when we were about to start up, this man came to us running " Captain, the project director has kindly agreed to replace a sweeper with me . Here is authorization. Please take me on board "The Captain said Ok and he jumped on board like a happy child.


Our second halt was about 4 hours long. As we were sipping our tea we saw this gentleman sweeping and wiping the floor. We saw Some of the senior scientists ran to him and have animated conversation but he continued doing his job.


One of the scientists then approached the Captain and requested him to order the sweeper not to sweep. "sir he is our project director, Dr APJ Abdul Kalam and you have to stop him please"


We were shell shocked .The Captain approached him but he simply said "I am travelling in the capacity of a sweeper and no one can stop me from doing my job "


At a loss as to how to deal with this situation, we remained passive spectator. On our next halt too, he did his duty. His simplicity bowled us over.

We dropped the men and machine at drop site and bid him goodbye.


Many years later I received an invitation from Presidents house to visit Mughal Gardens to see how much work he had done on it and judge if he was a better maali or a better sweeper. I sent my regrets as I was out of country.


I met him after he retired as President and he remembered the episode.

Tributes to one of the greatest Indians I have ever met.

Friday, December 11, 2020

How To Grow Fast On You Tube

 

                                   How To Grow Fast On You Tube


1.Build Video Around A Single Keyword/Topic

It may seem obvious, but building your video around a single topic/keyword is the best way to get the traffic you want and grow your audience. Many people who are unaware of SEO best practices skip this step, but it’s crucial if you want your videos to get the maximum amount of viewers. Try using a keyword tool like KeywordTool.io, which is specific to YouTube, to look for the most searched keywords in the niche you’re looking to target.

2.Reformat Existing Quality Content

Of course, the easiest way to grow your channel is to build great content. But that content doesn’t always have to be built from scratch. Some of your best videos can be built from engaging, valuable, useful and actionable content you’ve already created. Many people go to YouTube to find answers and how-to tutorials for the issues they’re facing, so content that solves problems is a great fit. Look at the blogs, guides, and other high-performing pieces you currently have and think about how to make them into cool videos.

3 Engage With Your Audience

It's important not to overlook the fact that YouTube is a social media channel, and therefore demands social interaction. If you’re just posting videos without encouraging comments and discussion, you’re missing a trick. YouTube rewards channels with great engagement, including overall time spent on channel, watch time, likes and dislikes, and most importantly, comments. Try to respond to every comment you receive (if possible!) and ask users to engage with audio/visual prompts.

4Get Branded

So your content is great. But is your channel itself visually appealing? If you want visitors to take your YouTube channel seriously and subscribe to your channel, you need to look professional. Branding your channel will also help users immediately recognize your content. If you have a blog or website, you probably already have some sort of look and feel you use to differentiate yourself from other individuals and/or companies, so it only makes sense to carry over that branding to your YouTube channel as well



5 Promote Your Video Use This Tool

One of the beautiful things about social media is that you can cross-promote content on different channels. Promoting your YouTube videos on your other social channels is the easiest way to grow your audience. Use this Tool 

https://www.tubebuddy.com/GrowLikeARocket 

6 Show Up

If you’re running YouTube by yourself or as part of a small organization, it can be extremely beneficial to put your own face on screen. When you put a face to a brand, your audience can more easily connect with you as an individual. This is especially important for bloggers; fitness, life, or business coaches; and solopreneurs. Every video you make doesn’t need to include your face, but you should reach out personally to your audience every few videos or so. 

7 Post Grate Thumbnails

They may seem like a small thing (because they are), but thumbnails can have a big impact. YouTube advertises other videos via thumbnail in its sidebar, so you want yours to stand out among the pack. The same goes for YouTube search. Videos with a catchy title and appealing thumbnail usually rank higher, even if the content itself isn’t as valuable, because they have a higher click-through-rate (CTR)

8Leverage YouTube Cards

We’ve already discussed the fact that YouTube rewards channels that keep viewers on their pages longer. These longer average watch times mean people are truly engaged with your content. (You can see how long people are staying on your videos by using YouTube analytics). By adding YouTube cards, you can add additional recommended videos at the exact point where users are currently dropping off.

9 Push For Subscription

One of the ways you know for sure that viewers are engaged with your channel is when they “subscribe’ to see any new videos that are posted. Ask viewers to subscribe to your channel in each video that you upload, and keep engaged with your existing subscribed users. (You can see your list of subscribers, here). Never pay for subscribers.

10 Increase Your Uploadding Frequency

This tip may sound intimidating at first, but to grow your audience, you need to increase your posting frequency to at least one video a week. Don’t worry; you don’t need a design firm or fancy advertising budget to get this done


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